Product repositioning strategy for a network marketing entrepreneur
New Horizon Wealth
BRMBiz FinScience (Previously known as BRM Genesis SWOT)
Area of Focus
Business Expansion, Product Repositioning
UN SDG Focus
1.A Ensure significant mobilisation of resources from a variety of sources, including through enhanced development cooperation, in order to provide adequate and predictable means for developing countries, in particular least developed countries, to implement programmes and policies to end poverty in all its dimensions
Thomas Yap, a network marketing entrepreneur who owns New Horizon Wealth came to BlueRose Malini (BRM) for help as he faced obstacles when the COVID-19 hit globally. His sales commission in India was reduced by 30% and based on logical calculations, he has forecasted one third of what he is getting currently for the following month.
BlueRose Malini provided visionary directions that focus on business expansion with the priority of hiring, establish compensation structure, establish clear measurable KPIs and repositioning three existing products in the direction related to (1) Emotional Wellbeing (2) Branding Image (3) Growth and Expansion.
After implementing the visionary directives from BlueRose Malini, Thomas checked his sales commission live in the video above and noticed there is an increase of three times the revenue he thought he would get. On top of the revenue growth, he has contributed RM 7,000 to an initiative in relation to UN SDG 1.A.